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FISHING TACKLE NEWS & ANNOUNCEMENTS

Z-Man Evergreen ChatterBait JackHammer Baby Jack - NEW IN JIGS
Z-Man Evergreen ChatterBait JackHammer Baby Jack - NEW IN JIGS  March 31, 2025

Equipped with a downsized stainless steel ChatterBlade and high-grade DECOY Egg Snap, the Baby Jack operates at a higher vibrational frequency with subtle flickers of visual flash. Sharing the JackHammer's acclaimed instant-start vibration, the Baby Jack leans on its direct blade-to-head connection to deflect cover, produce relentless blade/jighead collisions and generate vibrant ChatterBait music.

Lew's Mach 1 Series Gen 3 Casting Reel - NEW IN REELS
Lew's Mach 1 Series Gen 3 Casting Reel - NEW IN REELS  March 27, 2025

Unlock the next level of performance with the MACH 1 Baitcast Reel. Seamlessly blending precision and performance to meet the demands of the outdoors, the MACH 1 Baitcast Reel delivers powerfully smooth operation with 7+1 stainless steel double shielded ball bearings, externally adjustable Multi-Setting Brake (MSB) dual cast control, and a Rulon drag system with easily adjustable star drag and a 15-pound max drag.

Lew's American Hero Tier 1 Series Spinning Reel - NOW AVAILABLE
Lew's American Hero Tier 1 Series Spinning Reel - NOW AVAILABLE  March 27, 2025

Built to pay homage to the American Warrior. Forged from the finest raw materials and tested relentlessly in the harshest elements – to deliver nothing short of the best. Team Lew’s American Hero Tier 1 Spinning Reel is a tournament-ready reel built on a high- performance aluminum frame to withstand the abuse of serious anglers. The Tier 1 is expertly designed for consistent, tangle-free casting, and a smooth, low-torque retrieval.

Lew's HyperMag Series Spinning Reel - NOW AVAILABLE
Lew's HyperMag Series Spinning Reel - NOW AVAILABLE  March 27, 2025

Reach new heights with Lew's HyperMag Spinning Reel. Experience a lightweight and rigid magnesium frame and sideplate. Enjoy smooth operation and optimum balance with the premium 11-bearing system, double anodized aluminum spool, and magnesium skeletal rotor. Fight trophies confidently with the advanced carbon fiber drag and machined aluminum handle with Winn® Dri-Tac JDM knob.

Lew's Custom Series Gen 2 Spinning Reel - NEW IN REELS
Lew's Custom Series Gen 2 Spinning Reel - NEW IN REELS  March 27, 2025

Reliably smooth performance with every cast – Lew's Custom Series Spinning Reel is designed to work as hard as you do. The rugged aluminum body and sideplate promise years of durability and protect a 10-bearing system, a sealed hybrid carbon drag system, a lightweight double anodized braid ready aluminum spool, and an aluminum drive gear. The reel boasts lightweight strength with a C60 carbon skeletal rotor that allows for increased sensitivity, an aluminum bail wire, and a reversible aluminum handle with Lew’s contoured Pro Power Knob for added grip and comfort. Feel the difference with Lew’s Custom Series Spinning Reel.

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